Yes, the CVS/Aetna Merger Will Transform Healthcare Technology—Eventually

The short-term impact will be felt behind the scenes.

On the Adweek Podcast: Trends That Shaped 2017

We revisit how politics, culture and tech defined the year.

9 Innovative Fields Where You Should Focus for Business Growth in 2018

Edelman Digital's annual predictions show ecommerce, AI and true personalization being keys to success in the year ahead.

5 Workplace Tech Tools Every Office Should Use in 2018

From virtual whiteboards to Slack.

Snapchat Is Opening the Floodgates for Augmented Reality Lenses

Self-serve platform follows similar moves by Facebook.

40% of Millennial Women Say Instagram Is the Best Way for Brands to Reach Them, Per Bustle

Study found that social media is the most effective way to connect.

Why These Executives Are Betting Big on Machine Learning in 2018

Culture is key, and these industry leaders know it.

Sephora Mastered In-Store Sales By Investing in Data and Cutting-Edge Technology

Fending off Amazon with its own tools.

Ecommerce Company ThredUP Rolls Out AI-Powered ‘Goody Boxes’ to Rival Discount Clothing Chains

The company presents a new way to hunt for a bargain without leaving your couch.

Here’s How Geofencing Helps Brick-and-Mortar Stores Compete in an Increasingly Digital World

By enhancing the in-store shopping experience.