City Spotlight: Washington, D.C. Here’s a Look at Adweek’s First D.C. Event, Honoring Washington’s Rising Brand Stars The District has become a hub of innovation and entrepreneurship. How Five Guys, a Brand Built on Customer Experience, Finally Warmed Up to Advertising Marketing vp Molly Catalano reflects on the chain's massive growth and digital evolution. How D.C. Became One of the Top Cities for Inclusive, Female-Driven Entrepreneurship Washington's diverse startup scene is helping narrow venture capital's biggest gap. Meet the 24 Rising Brand Stars Bringing a New Wave of Energy to Washington, D.C. From innovative entrepreneurs to global influencers.