Love, Grit and Hypothermia: The Real Story Behind Xbox’s Insane ‘Survival Billboard’

Last November, Xbox celebrated the launch of Rise of the Tomb Raider in the U.K. with quite a sadistic stunt in London. It challenged eight Lara Croft fans to stand on a billboard and get pummeled with harsh weather, as voted for by the public watching online.Last person standing would be the winner.In the end, the McCann London stunt was a rousing success. And last week at Cannes, the work won 17 Lions, including five golds, becoming one of the most-awarded campaigns of the year.We wanted to learn a little more about how McCann pulled off the stunt, which of course brought with it myriad logistical and medical concerns. Below, Lolly Thomson, co-president and chief creative officer at McCann London, tells us how it all came together—from the contestant who got hypothermia to two others who found a love connection. 

8 Data Points That Marketers Need to Know About China’s Biggest Mobile Player

Tencent, which owns the huge Chinese messaging apps WeChat and QQ, has a mountain of mobile data that brands are just starting to get a glimpse of.

Facetime: Celebrities From All Over the World Gathered at Cannes Lions 2016

The 2016 Cannes Lions Festival in Cannes, France attracted celebs from all corners of the media landscape: magazines, agencies, television and even movies. Check out some highlights below. 

Our Photo Booth in Cannes Turned Everyone Into an Adweek Cover Star

It's usually not easy to get on the cover of Adweek. But during the Cannes Lions festival, hundreds of attendees became our first-time cover stars, thanks to a nifty photo booth sponsored by Oracle Marketing Cloud.Check out some of the fun pics below. And a special thanks to Magnetic Collaborative for building the activation for us. 

14 Top Creatives Reveal Their Favorite Ads From Cannes and Beyond

What's some of the best work you've done this year? And what work from other agencies has made you jealous? 

The World’s 24 Best Commercials of 2015-2016

The 2016 Cannes Lions festival has come and gone, but we'll be doing some roundups this week of the big winners and some interesting work from the festival that we hadn't seen before. First up, all the big Film winners.Below, check out the two Grand Prix winners from Film and Film Craft, as well as every spot that won gold in those categories. 

How a Young Fashion Designer Got Cannes Lions Buzzing With This Mysterious Dress

CANNES, France—When thousands of marketers descend on Cannes, the resulting chaos of banners, displays and branded freebies can overwhelm the senses. Which might be why one of the most effective posters at this year's Cannes Lions was the most simple and enigmatic.

These 2 Creatives Quit Agency Jobs to Start Their Own—With No Office and No Set Location

You've probably heard stories about creatives quitting their jobs to travel the world and look for adventure and creative opportunities in unexpected places.

Inside ‘The Next Rembrandt’: How JWT Got a Computer to Paint Like the Old Master

CANNES, France—Rembrandt van Rijn finished his last painting in 1669, the year he died. So it was enthralling, and a little unsettling, to step on to a boat at the Cannes Lions festival for a private viewing of the first new Rembrandt in 347 years.

Harvey Nichols and Under Armour Take Top Film Lions at Cannes

CANNES, France—adam&eveDDB's "Shoplifters" spot for Harvey Nichols won the Film Grand Prix at the Cannes Lions festival here tonight, while Droga5's "Rule Yourself: Michael Phelps" for Under Armour took the same prize in Film Craft.