Facebook Will Let Brands Integrate Messenger With Their Websites

Users can discover businesses inside the app

A Sophisticated Bot Taking Over Major Sports Sites Is Costing Advertisers Up to $250 Million a Year

Forensiq found a large percentage of fraud traffic across NFL team sites, ESPN and others.

Adobe’s New Tool Allows Marketers to More Effectively Advertise on Connected TVs

It's also adding Nielsen measurement.

Demanding More Stringent Measurement, Some Brands Are Using Their Own Viewability Standards

Marketers like HP and Nestle want to analyze digital ads differently.

Are Ad-Tech Companies Pitching Solutions to Problems That Don’t Exist? One Exec Thinks So

An Advertising Week panel with MDC Media Partners and Assembly CEO Martin Cass dug into the messy world of digital transparency and trust.

Facebook Has Turned Over 3,000 Russia-Linked Ads to Congressional Intelligence Committees

And launched an unusually lengthy PR explanation.

The Trade Desk’s New Product Helps Advertisers Reach Consumers on TV and Digital

And retarget through both channels.

This Emoji Marketing Startup Just Announced a Partnership With India’s Second-Biggest Operating System

Brands like Starbucks and Netflix are using Inmoji.

Sheryl Sandberg Addresses Facebook’s Policies After Anti-Semitic Ad Targeting Exposed

The exec detailed 3 steps the platform is taking.

Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser

The IAB, 4As and ANA say Apple's plans to integrate cookie-blocking into Safari could hurt the existing economic model of the internet.