Salesforce and IBM Just Teamed Up for a Super-Charged Marketing Cloud

Einstein, meet Watson.

AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL’s ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort.

Mobile Ad Blocker Shine Rebrands As ‘Rainbow’ and Tries to Cozy Up to Marketers

Shine is pivoting away from ad blocking to tackling ad-tech measurement.

Amobee Acquires Ad-Tech Company Turn for $310 Million

Amobee's acquisition of Turn could help it become the biggest of its kind in the world.

Pandora Will Debut Personalized Digital Audio Ads and Sequential Messaging This Year

The music-streaming service is partnering with A Million Ads to experiment with dynamic ads across its many platforms.

This Tech Pair Aims to Serve Better Mobile Ads Inside Target, CVS, Walgreens and Duane Reade

The physical retail world is becoming one big ecommerce site.

Rubicon Project’s President Is Among Several Executives Leaving the Company

President Greg Raifman is among those leaving just months after the company let go of 125 employees.

Google Opens Up YouTube and Ad Platforms for Measurement Audit

On the heels of Facebook’s decision to undergo an audit by industry watchdog the Media Rating Council, Google has agreed to have its metrics vetted, too.

Will Marketers Buy In to Google Preferred’s New Preroll Offering?

For YouTube, less will be more.

Snap Inc.’s Spectacles Are Now Available for Anyone to Buy Online

The distribution for the video-recording sunglasses had been limited to a few touring vending machines.