3 Trends That Illustrate an Industry on the Verge of Change

Perhaps an indication that the advertising swamp needs to drain.

Is Accenture’s Programmatic Pivot a Primal Threat to Media Agencies?

One consultancy might just disrupt the market this time.

Google’s Getting Into Programmatic Audio Ads for Google Play, SoundCloud and Spotify

Pandora is expected to join soon

Publicis Finally Answers the Ad Industry’s Most Pressing Question: What Is Marcel?

It's much more than a task manager, company executives say.

GDPR Is Not Enough. A More Active Role Needs to Be Taken Regarding Privacy

Passivity is equal to negligence with consumer data.

Oracle Acquires Grapeshot to Help Advertisers With Brand Safety Issues

The company promises to 'close the loop' on measurement.

The Ad-Tech Industry’s Looming Shakeout Could Finally Happen

What GDPR and data debacles mean for digital vendors.

With This New Deal, More Targeted Ads Are Coming to Your TV

The group will use 'non-personally identifiable data.'

Video: How Brands Can Use Eye-Tracking Technology to Overcome Blind Spots

Eye-tracking technology and biometric devices can help brands get out of their own “expertise” bubble.

A Look at the Future of 5G-Powered Smart Cities

The next-generation 5G wireless network will enable exponentially faster data processing and media downloads that could benefit brands and cities alike.