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This Virtual Toy Museum Celebrates 90 Years of Fisher-Price

Experiential

Mattel-owned brand's Instagram experience also has a digital gift shop.

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Airlines and Airports Hope to Encourage Travel With Testing

As carriers report dismal earnings, their pandemic response is key with passengers.

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What Marketers Can Learn From Home Depot’s Beloved—and Sold-Out—12-Foot Skeleton

Adapting to Crisis

The 12-foot skeleton has become one of the most sought-out decorative pieces of 2020, mostly thanks to memes.

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Major League Baseball Teams Up With Lysol

Announcement of multiyear partnership comes a week before the World Series.

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How Hulu Is Supporting Both Consumers and Employees During the Pandemic

The streaming platform's president Kelly Campbell discusses strategy shifts she's made in 2020.

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With Masks the Norm, Schick Positions Eyebrows as the New Lips

Razor brand offers a lesson in nonverbal communication with help from actor Madison Bailey.

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Even Without Live Sports, State Farm Stuck With TV During the Pandemic

The insurance giant's CMO on finding unique opportunities with networks.

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Hyundai’s Drive-Thru Outdoor Museum Celebrates Latinx Artists

Auto brand partnered with L.A. art organizations to curate a free experience during Hispanic Heritage Month.

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Walmart Will Host Socially Distant Trick-or-Treating and Tailgate Events at Stores This Fall

The retailer is also extending its summer camp series, hosted by Neil Patrick Harris.

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Amazon Studios Fills a Virtual House With Real Actors and DJs for Blumhouse Films

Event combines technology and theatrics to celebrate new films streaming on Prime Video.

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How Disney—and Others—Could Reimagine Bundles for the Future

Disney could take another look at packaging its offerings a la Amazon.

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Slack’s New Spot Celebrates the Range of Remote Work Situations Beyond the Home

The workplace chat app has shifted its focus from "working from home" to "working from wherever."

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How 2020 Paved the Way for $5-and-Under Retail

Popshelf, Dollar General’s new $5-and-under retail outlet, is brushing aside any notion that brick-and-mortar chains are on the way out. In fact, analysts Adweek spoke with say the store concept […]

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How the Boost in Home Improvement Might Benefit the Packaged-Food Industry

Conagra Brands CEO Sean Connolly thinks people will want a return on their investments.

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First Virtual Afropunk Brings in Brands for Weekend of Entertainment and Activism

Experiential

Brand partners are fueling the free experience with interactive cause marketing hubs.

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