When Opportunity Presents Itself Like a Baseball to the Chest, Hold Your Beers and Act Fast

Takeaways from Bud Light’s quick response during the World Series

Jeff Adams getting hit with a baseball in the chest without dropping his bud light beer at Game 5 of the mlb world series
"Not all heroes wear capes." Getty Images

Every once in a while, the advertising gods smile upon a brand. The stars and planets line up, and a million-dollar opportunity literally falls from the heavens. Last Sunday night, Yordan Alvarez hit a home run for the Houston Astros—and for Bud Light.

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Mark Taylor currently serves as CCO of Mering.