Every once in a while, the advertising gods smile upon a brand. The stars and planets line up, and a million-dollar opportunity literally falls from the heavens. Last Sunday night, Yordan Alvarez hit a home run for the Houston Astros—and for Bud Light.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.