Q&A: AB InBev on the Evolution of Its In-House Agency That Launched Last Week

Svp Joao Chueiri discusses the goals of the new shop

Joao Chueiri talks the development and future of draftLine. draftLine

Last week, AB InBev announced the official launch of its in-house agency, draftLine, which it has built up internally from a team of three to over 50. On Friday, Adweek spoke with AB InBev vice president, consumer connections and draftLine lead Joao Chueiri about the development of draftLine and what we can expect from the shop in the future.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.