Bud Light Says Trolling Competitors Increased Transparency and Interest in Beer Ingredients
Related Google searches shot up after Super Bowl spot
Bud Light had a big Super Bowl this year, running four spots, including one epic ad with HBO’s Game of Thrones. While the brand’s surprising partnership won the night, Bud Light says its trolling strategy with “Special Delivery,” a 60-second ad that shamed Coors Light and Miller Lite for using corn syrup, is the one the brand is most excited about.
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