Bud Light Says Trolling Competitors Increased Transparency and Interest in Beer Ingredients

Related Google searches shot up after Super Bowl spot

Search volume for 'corn syrup' and 'corn syrup in beer' skyrocketed after Bud Light's savage Super Bowl ad. Bud Light

Bud Light had a big Super Bowl this year, running four spots, including one epic ad with HBO’s Game of Thrones. While the brand’s surprising partnership won the night, Bud Light says its trolling strategy with “Special Delivery,” a 60-second ad that shamed Coors Light and Miller Lite for using corn syrup, is the one the brand is most excited about.

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@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.