Portrait of Mark Taylor

Mark Taylor

Mark Taylor currently serves as CCO of Mering. With notable experience from agencies such as CP+B, Energy BBDO, and GSD&M, he is no stranger to seizing opportunities and thinking outside the box.

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When Opportunity Presents Itself Like a Baseball to the Chest, Hold Your Beers and Act Fast

Voice

Takeaways from Bud Light’s quick response during the World Series.

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Did You Say Mobile Marketing?

Mobile

A good percentage of articles that we read on mobile marketing in the U.S. focus almost entirely on why it’s different here (read: more difficult). Whereas in the rest of [...]

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E-mail Marketing

Email Marketing

In the early (let's call them pioneering) days of e-mail marketing, generating reasonable response rates and a decent return on investment was pretty easy. Sadly, the enhanced ROI was more [...]

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Ad Networks

Accounts

Ad networks long have been a core component of any media plan. While in the early days of online advertising ad networks struggled to justify their existence, they now are [...]

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Behavioral Targeting

Email Marketing

Today’s consumer is proving to be increasingly elusive. The multiplication of channels and the fragmentation of audiences have driven two imperatives for marketers online. The first is to better identify [...]