Beer Still Fuels AB InBev’s Global Efforts, Even as Americans Drink Less of It

Monitoring ecommerce data and working with craft and legacy brands internationally

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While Americans aren’t drinking as much beer as they used to, the rest of the world hasn’t lost its lust for lager. The global beer market is worth an eye-popping $660 billion, according to a report from Research and Markets, a firm dedicated to providing international data across industries.

So, while the U.S. branch of AB InBev doubles down on bringing new products to market, such as Natural Light Seltzer, the international arm is looking for ways to boost its beer presence, says Pedro



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This story first appeared in the Nov. 4, 2019, issue of Brandweek.