Beer Still Fuels AB InBev’s Global Efforts, Even as Americans Drink Less of It

Monitoring ecommerce data and working with craft and legacy brands internationally

Hand holding up can of Bud Light
As AB InBev brings new products to market in the U.S., the international arm is looking to boost its beer. Getty Images

While Americans aren’t drinking as much beer as they used to, the rest of the world hasn’t lost its lust for lager. The global beer market is worth an eye-popping $660 billion, according to a report from Research and Markets, a firm dedicated to providing international data across industries.

This story first appeared in the Nov. 4, 2019, issue of Brandweek.
@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.