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No one will experience a normal Halloween this year, but brands are debuting safe ways to engage consumers around the holiday, from contactless trick-or-treating to driveable activations.
Wendy’s is combining both strategies by giving one of its California locations a Halloween-themed makeover. The fast food brand debuted the Wendy’s Scare-Thru Experience at its 8810 South Garfield Avenue location in South Gate, just south of downtown Los Angeles.
From Oct. 29-31, the temporarily transformed location invites visitors to drive through a giant bubbling cauldron, which will lead them to a spooky experience that involves crashing a dinner party hosted by a “Mad King” (who looks eerily like Burger