Adapting to Crisis

Hulu Creates Spooky Drive-In for Halloween to Celebrate the Breadth of Horror Content

Huluween brings four nights of activations and screenings to L.A., along with a virtual counterpart

huluween 2020
The drive-in event will take over the L.A. Equestrian Center in Griffith Park. Rendering: Hulu

By Ian Zelaya

September 28, 2020

Spooky season is quite a busy time for Hulu. The streaming service reported members viewed more than 6 billion minutes of horror content on the platform in 2019.

Ian Zelaya
ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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