Hulu Creates Spooky Drive-In for Halloween to Celebrate the Breadth of Horror Content

Huluween brings four nights of activations and screenings to L.A., along with a virtual counterpart

huluween 2020
The drive-in event will take over the L.A. Equestrian Center in Griffith Park. Rendering: Hulu

Spooky season is quite a busy time for Hulu. The streaming service reported members viewed more than 6 billion minutes of horror content on the platform in 2019. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.