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Spooky season is quite a busy time for Hulu. The streaming service reported members viewed more than 6 billion minutes of horror content on the platform in 2019.
To engage horror fans around Hulu’s Halloween-centric new releases and library titles this year, the brand is hosting a Huluween drive-in experience in Los Angeles.
The brand will take over the Equestrian Center at Griffith Park on Oct. 22-25 for four nights of spooky (and pandemic-friendly) photo activations, live entertainment and screenings.
Hulu vp of marketing Ryan Crosby said the brand chose to produce a drive-in experience as a safe, socially distant method to reach