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For many candy brands in the U.S., Halloween is the most important time of the year, but due to the coronavirus pandemic this year it’s going to feel very different—with social distancing dampening trick-or-treating plans and, brands fear, sales.
Hershey-owned brand Reese’s has found a workaround by creating a robotic trick-or-treat door that dispenses king size Peanut Butter Cup candy bars to Halloween fans in their own neighborhood.
The candy brand will send the remotely controlled, and thus socially distanced, door around to consumers who can convince them they are true Halloween fans on Instagram using the hashtag #ReesesDoor.