Reese’s Made a Trick-or-Treat Robot That Roams Around Dispensing Peanut Butter Cups

With traditional Halloween plans impacted by Covid-19, Reese's found a workaround

Reese's has designed a socially distant candy dispenser, to celebrate a Halloween like no other. The Hershey Company

For many candy brands in the U.S., Halloween is the most important time of the year, but due to the coronavirus pandemic this year it’s going to feel very different—with social distancing dampening trick-or-treating plans and, brands fear, sales.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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