Candy Companies Fear a Halloween Season With Less Demand

Trick-or-treating represents about half of Hershey's seasonal sales

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Halloween is nearly three months away, but concern that the coronavirus outbreak could hurt candy sales due to fewer festivities and trick-or-treaters is already here.

“By all indications, we will not be clear of the pandemic in any way before the leaves turn and little ghouls come prowling in search of candy,” said Dipanjan Chatterjee, vp and principal analyst at Forrester Research.

In anticipation of less demand, The Hershey Company has shifted production away from Halloween-themed items to protect itself “should Halloween sales be a little bit lighter,” said CEO Michele Buck during a conference call with analysts in late July.

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