Hershey Puts Reese's Take 5 on the Big Stage of the Big Game

Candy brand pushes the bar in first Super Bowl spot

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If you’ve never heard of Reese’s Take 5, Hershey is ensuring you will on Super Bowl Sunday.

The candy brand will air its first Super Bowl ad for Reese’s around the idea that consumers haven’t heard of the candy bar which consists of five ingredients: chocolate, peanuts, caramel, peanut butter and pretzels. The humorous ad depicts an office where a woman in her cubicle begins eating Reese’s Take 5. When Trish’s colleagues tell her they’ve “never heard of it,” she begins to crack a list of common, sarcastic jokes that end up hitting a little too close to home.




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