Burger King Gives Ronald McDonald a Big Ol’ Kiss for Helsinki Pride

The fast food mascots shared a passionate embrace in solidarity with the Finnish LGBTQ community

The two iconic burger mascots made peace with a kiss in a campaign from TWBA\Helsinki. Burger King

Why share a rivalry when you can share a passionate embrace instead? The usually adversarial relationship between McDonald’s and Burger King has blossomed into love in a painting depicting the two fast food chains’ iconic mascots locking lips.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.