Walmart Uses Augmented Reality to Let Shoppers Try On Makeup in Its App

Shoppers can virtually try on more than 1,400 products before making a purchase

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Walmart partnered with beauty and fashion technology company Perfect Corp. to allow shoppers to try on makeup and beauty products in augmented reality before making a purchase.

Available through the Walmart mobile app, this virtual try-on technology will allow people to “try on” more than 1,400 products from over 20 beauty brands, including Almay, CoverGirl, Maybelline, Revlon, Rimmel and Neutrogena.

“As a destination for beauty, we’re committed to identifying new and emerging opportunities to inspire our customers and create more personalized, seamless, customer centric shopping experiences,” said Creighton Kiper, vp of beauty at Walmart U.S.

This virtual try-on experience features Perfect Corp.’s



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