Bratz World AR Experience Brings Fashion Dolls to Life at Walmart

Shoppers will be able to enter a virtual world inspired by the popular toy line

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Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart stores across the U.S., allowing fans to celebrate their love of the fashion dolls in a variety of ways.

Now through the end of the year, shoppers will be able to scan the QR code on an in-store display to virtually enter Bratz World on their mobile device.

The AR experience will bring shoppers into a 360-degree world where they can walk a virtual runway and view scenes and landmarks from the Bratz universe, such as a smoothie bar and TV wall.

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