Dufry Uses AR to Let Shoppers Virtually Try On Makeup at European Airports

Additional locations will receive the technology in the future

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Global travel retailer Dufry partnered with beauty and fashion technology company Perfect Corp. to bring augmented reality makeup try-on experiences to shoppers in four airports across Europe.

This collaboration will allow people in London Heathrow, London Stansted, Manchester and Barcelona airports to virtually try on products from 15 brands in augmented reality. The supported brands include Benefit, Kylie Cosmetics, Guerlain, Huda Beauty, among others.

“We are thrilled to be offering our customers this virtual try-on tool,” said Lee Adams, global digital smart store head at Dufry.

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