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Parfums Christian Dior is introducing a live online makeup consultation service that utilizes augmented reality technology to allow consumers to preview products virtually before making a purchase.
This online service will combine Perfect Corp.’s AR makeup virtual try-on technology with Bambuser’s live shopping technology. It will be the sixth beauty technology solution developed by Perfect Corp. for Dior, following the release of virtual makeup try-on solutions on Dior’s beauty website and elsewhere.
“It is a true vote of confidence when a prestigious brand like Dior places their trust in us across multiple channels to accurately recreate their makeup products in a digital format,” said Alice Chang, founder and CEO of Perfect Corp.
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