Manucurist Lets Shoppers Try on Nail Polish in AR

Consumers can preview 50 shades before making a purchase

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To enhance its online shopping experience, French beauty brand Manucurist has partnered with AI and AR technology company Perfect Corp. to allow shoppers to virtually try on nail polishes through augmented reality.

This partnership lets shoppers try on 50 shades from Manucurist’s Green Flash plant-based LED nail polish line. While browsing Green Flash polishes on Manucurist’s website, shoppers can tap “Try me” under a color to load the AR experience on their smart device.

“This one-of-a-kind online experience allows manicure lovers to test a variety of colors on themselves and creates an impactful and immersive effect,” said Alice Chang, founder and CEO of Perfect Corp.

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