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If you ask UrbanStems or Brooklinen, you can’t purchase a new set of sheets without buying a matching bouquet of flowers for your bedside table. And while partnerships across seemingly unrelated industries are nothing new—you may remember that pair of Kentucky Fried Chicken-themed Crocs from early 2020—it can be hard to predict what the consumer will find helpful or creative and what will miss the mark.
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With that in mind, Brooklinen recently introduced limited-edition Wildflower sheets, its first-ever floral print.
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