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During Tuesday night’s CNN coverage of the contentious presidential election, which is still ongoing, viewers might have noticed a tiny brand sponsorship that loomed large due to its contrast with the program’s content. When the cable news network announced key race alerts throughout the evening, the loud updates were accompanied with a “brought to you by” graphic featuring the logo for the meditation app Calm.
It was something of a brilliant marketing move for the brand, which has been investing in advertising during this more-stressful-than-average year.
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