Meditation App Calm Was the Most 2020 Brand Partner for CNN’s Election Coverage

Demand for de-stressing apps has surged during a year of one crisis after another

Calm aimed to bring some tranquility to a stressful environment. Calm, CNN

During Tuesday night’s CNN coverage of the contentious presidential election, which is still ongoing, viewers might have noticed a tiny brand sponsorship that loomed large due to its contrast with the program’s content. When the cable news network announced key race alerts throughout the evening, the loud updates were accompanied with a “brought to you by” graphic featuring the logo for the meditation app Calm.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.