Email Marketing

Brooklinen's Email Marketing Relies on Transparency and Triggered Sends

Bed and home essentials brand aims to create lasting customer relationships through the inbox

Brooklinen's welcome email to new subscribers embodies a message of comfort and relaxation.Brooklinen
Headshot of Ian Zelaya
By Ian Zelaya

September 3, 2020

When Brooklinen launched in 2014, the DTC bedding and home essentials brand had a pretty scrappy email strategy: Co-founders Rich and Vicki Fulop crafted and sent emails themselves in hopes of gaining new customers.

Headshot of Ian Zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

Recommended articles
Related Articles

Tushy email photo

Customer Experience

Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine

By Ian Zelaya

Email Marketing

Shinesty’s Email Marketing Aims to Entertain With Irreverent Content

By Ian Zelaya

Photo of Beyoncé

Customer Experience

Beyoncé and Peloton Launch Music-Fueled Partnership Celebrating HBCUs

By Ian Zelaya

a person using deodorant

CPG & Grocery

This DTC Natural Deodorant Brand Offers an Eco-Friendly Trade-in for Curious Consumers

By Ian Zelaya

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform