Bedding Startup Brooklinen Used Crowd-Sourced Images From Pet Influencers for Its New Campaign

Cozy pets are coming to a subway station near you

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Albert, Chloe and Ruby just want you to be as comfortable as they are. No, those aren’t people with purchasing power, but rather some mighty adorable and influential animals.

In Brooklinen‘s latest out-of-home campaign, the bedding startup used crowd-sourced photos from popular pet influencers to market its line of sheets.

The company, which launched in 2014, aims to make your bedding and linen purchases as farm-to-table as possible. By eliminating the middleman of retailers, distribution and department stores, co-founders (and spouses) Rich and Vicki Fulop want to bring high-quality sheets to consumers without the high cost that often comes with them.

Brooklinen, according to Rich, was founded at a time when the bedding industry “hadn’t been shaken up in decades” and was created to modernize shopping for linen.



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