The Right Way to Do Influencer Marketing During Covid-19

Brands have the opportunity for authenticity and affinity

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What works today may not work tomorrow. Getty Images

Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing so is with influencer marketing. Influencer marketing during Covid-19 is not only a fast and effective way of reaching target audiences, many consumers believe brands can help with navigating this crisis.

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@SwayGroup Danielle Wiley is CEO of Sway Group.