Challenger Brands

Shay Mitchell and the Evolving Power of Social Influence

Data shows more brands are turning to micro influencers

Shay Mitchell
Shay Mitchell talked about her influencer philosophy at Challenger Brands 2020.Sean T. Smith for Adweek
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By Paul Hiebert

March 5, 2020

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Change is the only constant, which is especially true in the world of influencer marketing.

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Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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