Shay Mitchell and the Evolving Power of Social Influence
Data shows more brands are turning to micro influencers
Shay Mitchell talked about her influencer philosophy at Challenger Brands 2020.
Sean T. Smith for Adweek
Key Insights:
- Micro influencers tend to drive more engagement.
- Social media is not just for marketing, but also listening.
Change is the only constant, which is especially true in the world of influencer marketing.
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