Shay Mitchell and the Evolving Power of Social Influence

Data shows more brands are turning to micro influencers

Shay Mitchell
Shay Mitchell talked about her influencer philosophy at Challenger Brands 2020. Sean T. Smith for Adweek

Key Insights:

Change is the only constant, which is especially true in the world of influencer marketing.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.