This is a Profile

Danielle Wiley

Danielle Wiley is CEO of influence marketing agency Sway Group.


This is a Profile

The Right Way to Do Influencer Marketing During Covid-19

Voice

This is a time for proactive brand communications through influencer marketing.

This is a Profile

Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies

Voice

Some wonder if there is (or was) a bubble and how that might affect marketers.

This is a Profile

How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising

Brand Marketing

It seems more authentic than a scripted message from a brand.

This is a Profile

5 Benefits That Come From Working With an Influencer Agency of Record

Brand Marketing

Otherwise it's a part of your strategy that doesn't get the attention it needs.

This is a Profile

#MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs

Agencies

Management must step up or these movements could fall short.

This is a Profile

How Mom Bloggers Helped Create Influencer Marketing

Brand Marketing

The desire for supportive groups of like-minded people made influencer marketing a natural next step.

This is a Profile

5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm

Digital

Opinion: It’s all about great content and making sure that content can be found.