Danielle Wiley is CEO of influence marketing agency Sway Group.
This is a time for proactive brand communications through influencer marketing.
Some wonder if there is (or was) a bubble and how that might affect marketers.
It seems more authentic than a scripted message from a brand.
Otherwise it's a part of your strategy that doesn't get the attention it needs.
Management must step up or these movements could fall short.
The desire for supportive groups of like-minded people made influencer marketing a natural next step.
Opinion: It’s all about great content and making sure that content can be found.