Danielle Wiley Opinion Contributor @SwayGroupDanielle Wiley is CEO of influence marketing agency Sway Group. Voice #MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs Management must step up or these movements could fall short. Voice How Mom Bloggers Helped Create Influencer Marketing The desire for supportive groups of like-minded people made influencer marketing a natural next step. Social Pro Daily 5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm Opinion: It’s all about great content and making sure that content can be found.