The Right Way to Do Influencer Marketing During Covid-19
This is a time for proactive brand communications through influencer marketing.
Disregard Speculation—Influencer Marketing Is Still a Necessity in Strategies
Some wonder if there is (or was) a bubble and how that might affect marketers.
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising
Brand Marketing
It seems more authentic than a scripted message from a brand.
5 Benefits That Come From Working With an Influencer Agency of Record
Brand Marketing
Otherwise it's a part of your strategy that doesn't get the attention it needs.
#MeToo and #TimesUp Have Done Their Part. It’s Time for Higher-Ups to Do Theirs
Agencies
Management must step up or these movements could fall short.
How Mom Bloggers Helped Create Influencer Marketing
Brand Marketing
The desire for supportive groups of like-minded people made influencer marketing a natural next step.
5 Ways for Influencers to Leverage Pinterest’s Smart Feed Algorithm
Performance Marketing
Opinion: It’s all about great content and making sure that content can be found.