Nike Captures the Moment Again, Saluting All Those Staying Active in Quarantine

Home workout footage anchors Wieden + Kennedy's latest

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Staying fit indoors is challenging enough. Staying motivated can be far more difficult.

As athletics and activities of all kinds—from major league ballparks to neighborhood courts—have remained stalled amid the global response to COVID-19, those trying to stay on their game or just healthy have faced a range of challenges.

Space is limited for many, of course. And public indoor workout options or even gyms are largely off the table. Plus there’s the emotional weight of economic uncertainty along with fears around the coronavirus’ toll on our families and communities.

Nike had recently raised a motivational flag for fans to rally around with its “Play for the World” campaign, which used simple text to convey a relatable message of solidarity.




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