Nike Rallies Sports Fans to ‘Play Inside, Play for the World’

New campaign promotes brand's workout app

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

As gyms around the world closed due to the coronavirus pandemic, people have been trying all manner of ways to stay fit while being mostly stuck at home. Some have been wildly creative, like a French man who reportedly ran the equivalent of a marathon in laps on his balcony.

Brands are filling the gaps as well. Home-based workout programs like Peloton have offered up free trials, which seems a savvy move considering the brand has had to close its showrooms.



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