No, Coronavirus Isn’t the End of Influencer Marketing. But It Has Put It Under a Microscope

The actions of few have been high profile, but the rest of the industry is pivoting

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

In mid-March, Arielle Charnas, founder of Something Navy, a blog turned burgeoning clothing and lifestyle empire (that’s raised $10 million in funding), shared with her followers—1.3 million and counting—that she had tested positive for COVID-19.

The positive result came just days after she had shared a video of herself undergoing the test from the front seat of her car outside an urgent care clinic where a friend was employed as a doctor. The fact that Charnas had received the test at all was something of an eyebrow-raiser—tests are still hard to come by for those who are young or have uncompromised immune systems, and even more so for those whose symptoms don’t require a hospital visit.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in