No, Coronavirus Isn’t the End of Influencer Marketing. But It Has Put It Under a Microscope

The actions of few have been high profile, but the rest of the industry is pivoting

Ali Maffucci, Arielle Charnas and Naomi Davis
(L. to r.) Ali Maffucci, Arielle Charnas and Naomi Davis have faced backlash, but they're not representative of all influencers. Sources: Inspiralized, Arielle Charnas, Naomi Davis

In mid-March, Arielle Charnas, founder of Something Navy, a blog turned burgeoning clothing and lifestyle empire (that’s raised $10 million in funding), shared with her followers—1.3 million and counting—that she had tested positive for COVID-19.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.