No, Coronavirus Isn’t the End of Influencer Marketing. But It Has Put It Under a Microscope

The actions of few have been high profile, but the rest of the industry is pivoting

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In mid-March, Arielle Charnas, founder of Something Navy, a blog turned burgeoning clothing and lifestyle empire (that’s raised $10 million in funding), shared with her followers—1.3 million and counting—that she had tested positive for COVID-19.

The positive result came just days after she had shared a video of herself undergoing the test from the front seat of her car outside an urgent care clinic where a friend was employed as a doctor. The fact that Charnas had received the test at all was something of an eyebrow-raiser—tests are still hard to come by for those who are young or have uncompromised immune systems, and even more so for those whose symptoms don’t require a hospital visit.




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