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Expedia is old enough to remember when tech companies like Pets.com and Electronic Data Systems bought Super Bowl ad time.
At more than 25 years old, however, it also knows that it has to adapt if it wants to remain more relevant than those bygone brands. The pandemic has only increased that urgency, with hotel chains and vacation rental platforms scanning data to find ideal travelers, and both network airlines and low-cost carriers figuring out pandemic-era passenger patterns.