How Covid-19 Has Redefined the Ideal Traveler

How cloud technology and consumer intelligence are helping Zeta Global and Adara fill hotels and flights

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

Uncertainty has been the one constant during the pandemic. It isn’t enough for travel and hospitality companies to know a customer’s demographic details; they have to know the customer much more completely.

Heading into the holiday season, travelers are booking later than ever and acting in ways that hotels, airlines, car rental companies and cruise lines didn’t anticipate. Business travel is still a weak reflection of what it was in 2019, and casual travelers aren’t always seeking the cheapest option.

“Everybody’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in