Data Finds a Home in Vacation Rental Marketing

Vacasa and Twilio teamed up to help property owners woo travelers during the pandemic

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Travel became difficult and distant during Covid-19. But it also got personal.

Rental management platform Vacasa has roughly 30,000 vacation properties throughout North America. However, it’s also part of an industry that spent a full year in decline due to the pandemic. According to vacation rental data firm AirDNA, the number of paid nightly stays at vacation homes dropped an average of 21% per quarter from spring 2020 through winter 2021.

When the rental market returned this spring—with 46% more properties than the same period last year and a 6% increase over spring 2019—Vacasa approached with caution. 

“We came back in a very soft way,” said Caleb Donegan, vp of digital at Vacasa.



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