Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Travel became difficult and distant during Covid-19. But it also got personal.
Rental management platform Vacasa has roughly 30,000 vacation properties throughout North America. However, it’s also part of an industry that spent a full year in decline due to the pandemic. According to vacation rental data firm AirDNA, the number of paid nightly stays at vacation homes dropped an average of 21% per quarter from spring 2020 through winter 2021.
When the rental market returned this spring—with 46% more properties than the same period last year and a 6% increase over spring 2019—Vacasa approached with caution.
“We came back in a very soft way,” said Caleb Donegan, vp of digital at Vacasa.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in