Purpose-Driven Brands Need to Change Their Approach Post-Covid

Companies need to question what their real intent is

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For all the times marketers have used this battle-tested brief, surely none could have imagined a world like the one we’re in now. Plans and budgets have been slashed. Consumer needs have entirely shifted. Survival is what matters, above all else. That may come off as a bit dark, but the world as we know it has changed forever.

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