Procter & Gamble to Feature Multiple Brands in Interactive Super Bowl Spot

Consumers will help co-create the final ad through a website

Multiple P&G actors and mascots in same room
The stars of P&G's interactive spot. P&G

Procter & Gamble owns a slew of the world’s best-known CPG brands, from Tide to Always, SK-II to Head & Shoulders. In the conglomerate’s Super Bowl spot, several of those brands will be highlighted—in a single commercial.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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