Isaiah Mustafa and Old Spice Reunite 10 Years After 'I'm on a Horse'

But the iconic character's son could do without the theatrics

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A decade ago, he captured our hearts by getting us two tickets to that thing we love and then effortlessly sliding into a saddle.

Now Isaiah Mustafa is back in his role as “The Man Your Man Could Smell Like” to mark 10 years since the launch of his first and widely beloved spot from Wieden + Kennedy Portland.

While Mustafa hasn’t been entirely absent from Old Spice marketing in the 10 years since he burst onto the scene, he certainly hasn’t been as consistent a presence as the



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