Terry Crews and Isaiah Mustafa Are Now Battling for the Hearts of Old Spice Fans

The brand's best pitchmen, together at last

Headshot of Kristina Monllos

For the first time, Old Spice's two resident ad stars, Terry Crews and Isaiah Mustafa, are appearing in commercials together.

In a new campaign to help customers choose a scent to match their personalities, Mustafa and Crews star in seven spots slated to be released throughout the fall. 

For years, Old Spice has used both men to appeal to different consumers; Mustafa represents the charming hunk working his way into ladies' hearts while Crews' is testosterone personified with bulging muscles and non-stop shouting.  

"It's the first time in history that we've had both Isaiah and Terry together," said John Sebastian, marketing director for Old Spice. "The point of it is more than just bringing two guys together. It's about helping people who think about or use Old Spice pick the scent that best fits their personality by connecting scents with the personalities of Isaiah and Terry." 

The new spot from Wieden + Kennedy in Portland will launch on broadcast during the Sunday Aug. 9 National Football League Hall of Fame Game. Six more spots featuring Mustafa and Crews will be released later in the fall. 

This campaign focuses on three of the brand's most popular scents—Timber, Swagger and Bearglove—which are available in grooming products ranging from deodorant to two-in-one shampoo. 


Client: P+G/Old Spice

Agency: Wieden + Kennedy Portland

Creative Directors: Jason Bagley, Craig Allen

Copywriter: Jarrod Higgins

Art Director: Matt Sorrell

Senior Producer: Lindsay Reed, Erika Madison

Production Assistant Nicole Kaptur

Account Team: Nick Pirtle, Georgina Gooley, Michael Dalton, Jess Monsey

Executive Creative Directors: Joe Staples, Mark Fitzloff

Agency Executive Producer: Ben Grylewicz


Production Company: MJZ

Director: Tom Kuntz

Executive Producer: Eriks Krumins

Line Producer: Emily Skinner

Director of Photography: Neil Shapiro


Editorial Company: Mackenzie Cutler

Editor: Erik Laroi

Assistant Editor: Brendan Hogan

Post Executive Producer: Sasha Hirschfeld

Visual Effects

Visual Effects Company: The Mill LA

Executive Producer: Sue Troyan

Visual Effects Producer: Dan Roberts

Production Coordinator: Kris Drenzek, Jillian Lynes

Shoot Supervisor: Tim Davies

Creative Director: Tim Davies

2D Lead Artist: Tim Davies

2D Artists: James Allen, Brad Scott, Dag Ivarsoy, Scott Johnson, Alex Candlish, Jale Parsons

3D Artists: Martin Rivera, Jason Jansky

Art Department: Kelsey Napier, Bretty Lopinsky, Matthew Dobrez

Music and Sound Design

Sound Design: Company Mackenzie Cutler

Sound Designer: Sam Shaffer


Mix Company JOINT

Mixer: Noah Woodburn

Mix Company: LIME Studio

Mixer: Sam Casas

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.