From Silly to Serious, SK-II's Cannes-Debuted Ads Show the Brand's Broad Range

The P&G-owned skincare company is doing everything from documentaries to funny, music-filled videos

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SK-II is further proving its advertising has quite the creative range with the two new campaigns starring Katie Couric and John Legend.

The Japanese-born skincare brand, which has been owned by Procter & Gamble since 1991, is debuting the campaigns this week at the Cannes Lions Festival of Creativity during a panel with P&G chief brand officer Marc Pritchard, Couric and Legend on stage at the Palais.

While the two spots may premiere in the same venue, they couldn’t be more different.



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