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Tide is back in the Big Game.
The brand confirmed its return to the biggest stage in advertising to Adweek exclusively. In 2019, the Procter & Gamble-owned detergent brand sat out the Super Bowl. This year, Tide is once again working with its longtime agency partner, Saatchi & Saatchi New York, as a part of P&G’s Woven collaborative agency.
The decision to skip advertising in the Super Bowl came a year after Tide aired the much-lauded “It’s a Tide Ad” campaign, which starred Stranger