Stranger Things’ David Harbour Will Star in Tide’s Super Bowl Ad Campaign

He'll replace Terry Bradshaw as the company spokesman

David Harbour will star in Tide's 2018 Super Bowl ad campaign.
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Stranger Things star David Harbour will be stepping out of the Upside Down and into a Tide ad next weekend for the 2018 Super Bowl campaign.

Harbour, who plays the beloved Sheriff Jim Hopper in the first two seasons of the hit Netflix show, is taking over as the spokesman for the P&G laundry brand. He’ll replace NFL commentator Terry Bradshaw, who was the star of Tide’s 2017 Super Bowl campaign. Last year, Bradshaw surprised viewers with a fake stain before the Big Game.

Harbour announced his role during a short YouTube video released this morning by Elite Daily while appearing alongside Bradshaw for a Super Bowl trivia game.

Tide on Friday teased out the Harbour-Bradshaw Super Bowl substitution with a 15-second spot showing Bradshaw arriving on the set of Tide’s shoot–only to find out he’s locked out of his trailer. P&G is choosing to keep its full Super Bowl spots under wraps until the actual game, but in a statement on Friday said, “We raised the bar with Bradshaw Stain last year and are excited to challenge that high standard this year.”

For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl LII Ad Tracker. And join us on the evening of Feb. 4 for the best in-game coverage of the Super Bowl commercials anywhere.

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