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Mobile developer Niantic revealed its Rewarded AR Ads format at the Cannes Lions International Festival of Creativity in June. Now, Lunchables has become the first brand to launch a Rewarded AR Ads campaign in Niantic’s hit mobile game Pokémon Go.
Powered by Niantic’s 8th Wall augmented reality development platform, Rewarded AR Ads allow Pokémon Go players to interact with an augmented reality experience in order to receive in-game items.
“Rewarded AR Ads are immersive, fun and an easy way to reach an audience that we know is looking for more ways to engage with the brands they love,” said Erica Kovalkoski, head of brand marketing partnerships at Niantic.
“Around 80% of our players love the idea of AR ads in games like Pokémon Go.