Niantic’s New Ad Format Uses Augmented Reality to Reward Mobile Users

Circle K piloted Rewarded AR ads in Pokemon Go

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Giving brands a new way to interact with consumers, mobile developer Niantic launched its Rewarded AR ad format, which will allow mobile users to earn in-application rewards by interacting with advertisements in augmented reality.

Powered by Niantic’s 8th Wall development platform, these Rewarded AR ads are now available in Niantic’s real-world games, including Pokemon Go. They allow players to interact with a short augmented reality experience in order to receive in-game rewards. For instance, as part of a promotion for Pokemon Go’s Pokemon Go Fest t-shirt (which players can purchase), Pokemon Go players can tap a floating balloon on the game’s map screen to place a reward box in front of them in augmented reality.



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