Pokémon GO Creator Niantic's First Brand Campaign Showcases why the Metaverse Needs Reality

The campaign also reveals the ARship, a virtual recreation of the Niantic logo

With Facebook’s recent reveal of Meta and its own vision of what a virtual world could look like, Niantic, the AR-company behind Pokémon GO and Pikmin Bloom, has released its first brand campaign—showcasing to audiences why any metaverse still needs reality to work, including its own.