L’Oreal Names New Chief Digital Officer as Lubomira Rochet Joins Investment Firm

Asmita Dubey will take over the running the brand's digital operations immediately

Lubomira Rochet (left) leaves L'Oreal to be succeeded by Asmita Dubey (right) L'Oreal

L’Oreal has named Asmita Dubey as its new chief digital officer, with previous chief digital officer Lubomira Rochet set to move to the JAB Partnership, a holding company that owns several consumer-focused brands, including the largest shareholding in rival cosmetics company Coty Inc.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.