L'Oréal's Post on Protests Reignites Racism Controversy

As beauty brand drops "Lessons of Worth" campaign, fans are demanding it practice what it preaches

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Academy Award-winning actress and producer Viola Davis, who signed on as the new international spokesperson for L’Oréal Paris last September, leveled with her Instagram followers in her latest post for the beauty brand. Echoing the message that L’Oréal has been sending to consumers since 1973, Davis tells viewers that “You’re worth it.”

In the two-minute video, part of a new campaign called “Lessons of Worth” created by McCann Paris, Davis expands on what that means, saying firmly and lovingly: “You have reason and rarity.

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