L’Oréal’s Post on Protests Reignites Racism Controversy

As beauty brand drops "Lessons of Worth" campaign, fans are demanding it practice what it preaches

L'Oréal's new spot features spokesperson Viola Davis zeroing in on what the brand's tagline means. L'Oréal Paris USA

Academy Award-winning actress and producer Viola Davis, who signed on as the new international spokesperson for L’Oréal Paris last September, leveled with her Instagram followers in her latest post for the beauty brand. Echoing the message that L’Oréal has been sending to consumers since 1973, Davis tells viewers that “You’re worth it.”

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.