Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

A strategic review transfers media operations to Zenith with goal of 'simpler, optimized structure'

The turnaround strategy comes after the exit of Beamly CEO Jason Forbes, who also held a C-suite role at Coty. Coty, Beamly

Coty, the owner of a host of household names including Covergirl, Gucci fragrance and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit.

@ronan_shields Ronan Shields is Adweek's programmatic editor.