Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

A strategic review transfers media operations to Zenith with goal of 'simpler, optimized structure'

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.

Coty, the owner of a host of household names including Covergirl, Gucci fragrance and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit.

The developments have come to light following the recent exit of Beamly CEO Jason Forbes, who also served as Coty’s chief digital and media officer since 2016.

A Coty spokesperson confirmed Forbes’ exit and sent the following statement to Adweek: “After a thorough strategic review, it is now our intention for Beamly to no longer operate in its current form.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in