Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.
Between the introduction of GDPR in 2018, the California Consumer Privacy Act coming in 2020 and Google’s war on fingerprinting, ad tech faces a perilous future. During Adweek’s inaugural NexTech event in New York last week, a couple dozen of the top minds in ad tech, marketing and media took to the stage to walk through their companies’ ad-tech strategies and latest trends in the industry.
In between hot takes on Irish cricket, Martin Sorrell graded major holding companies on recent data acquisitions, while Hulu’s Peter Naylor and NBCUniversal’s Linda Yaccarino explained the futures of their streaming services.
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