12 Key Takeaways on Ad Tech From Industry Leaders

Martin Sorrell, Linda Yaccarino and more shared their thoughts during Adweek's NexTech Conference

A collage of Adweek NexTech speakers
Martin Sorrell, Linda Yaccarino, Linda Boff and more shared their thoughts on the future of ad tech at Adweek's NexTech event. Illustration: Trent Joaquin; Photography: Sean T. Smith for Adweek

Between the introduction of GDPR in 2018, the California Consumer Privacy Act coming in 2020 and Google’s war on fingerprinting, ad tech faces a perilous future. During Adweek’s inaugural NexTech event in New York last week, a couple dozen of the top minds in ad tech, marketing and media took to the stage to walk through their companies’ ad-tech strategies and latest trends in the industry.