12 Key Takeaways on Ad Tech From Industry Leaders
Martin Sorrell, Linda Yaccarino and more shared their thoughts during Adweek's NexTech Conference
Martin Sorrell, Linda Yaccarino, Linda Boff and more shared their thoughts on the future of ad tech at Adweek's NexTech event.
Illustration: Trent Joaquin; Photography: Sean T. Smith for Adweek
Between the introduction of GDPR in 2018, the California Consumer Privacy Act coming in 2020 and Google’s war on fingerprinting, ad tech faces a perilous future. During Adweek’s inaugural NexTech event in New York last week, a couple dozen of the top minds in ad tech, marketing and media took to the stage to walk through their companies’ ad-tech strategies and latest trends in the industry.
