Gucci Transports Snapchatters to a Virtual Psychedelic Tropical Island

An augmented reality portal lens is available globally via Lens Carousel

Holographic elements in fluorescent colors will highlight the Gift Giving campaign
Gucci/Snapchat

Gucci is backing its Gift Giving campaign with Snapchat’s first-ever luxury fashion portal lens.

The lens will transport Snapchatters to a virtual psychedelic tropical island, where holographic elements in fluorescent colors will highlight the Gift Giving campaign and Gucci’s handbags and accessories.

Gucci/Snapchat
Gucci/Snapchat
Gucci/Snapchat

The luxury brand’s application will also feature the experience in a special section.

The front-facing camera on Snapchat can also be used to experience a Gucci face lens that uses depth-perception technology to dive into the same fluorescent-colored water found in the portal lens.

The augmented reality portal lens will be available to Snapchat users worldwide Wednesday via the Lens Carousel or a Snapcode.

Gucci/Snapchat

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